Middle East Airlines

At Three Sixteen, we had the privilege of partnering with Middle East Airlines, one of the region's premier carriers, to redefine their customer experience. Our journey began with a comprehensive audit of their existing processes, leading to the creation of detailed customer personas for MEA. Tailoring a unique journey for each persona, we pinpointed customer-facing pain points and devised strategic plans to address them. If you've flown with MEA recently, especially on their new fleet, you might have noticed some of these transformative changes in action.

However, our collaboration didn't stop there. We also had the honor of crafting their Christmas video campaign, a testament to our multifaceted approach to enhancing customer experience. This campaign can be viewed on MEA's official Instagram account.

While the unforeseen challenges of COVID-19 and the Lebanese economic situation did pause some aspects of our project, our collaboration with MEA was an invaluable learning experience. It reinforced our commitment to adaptability, resilience, and the pursuit of excellence, no matter the external challenges.

Customer Experience Presentation

Brand repositioning Presentation